EP17 Masami Sato: Woven In; Embedding Impact by Design
Join host Vinny Tafuro for a conversation with Masami Sato, founder and CEO of B1G1, a Singapore-based social enterprise and certified B Corp that has generated over 395 million giving impacts across more than 50 countries. Masami traces her path from a shy, introverted young woman who left Japan at 20 with little money and no English, to food entrepreneur, to living alongside farmers in rural communities, and explains how each of those experiences led to a single transformative insight: that lasting change isn't built through grand gestures or deferred philanthropy, but through small, intentional actions woven into the everyday fabric of business. From the original "buy one, give one" spark to the fully evolved B1G1 movement, this episode explores what it looks like to design giving into a business from the ground up, and why that changes everything.
Links Referenced
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Creators and Guests
Host
Vinny Tafuro
Vinny is a visionary, futurist, writer, entrepreneur, communications theorist, and economist. A polymath and curious by nature, he is a pioneering advocate for the twenty-first-century economy that is disrupting society’s rigid institutions and beliefs. Vinny’s economic and foresight projects explore the societal and economic shifts being catalyzed by human culture as a result of technology, corporate personhood, and evolving human cognition. An engaging and energetic speaker, Vinny presents on a variety of topics both professionally and through community outreach. He enjoys an active and blended professional, academic, and personal life, selecting challenging projects that offer opportunities for personal and professional growth. He is the author of Corporate Empathy and Unlocking the Labor Cage.
Guest
Masami Sato
Masami Sato built what most leaders call impossible: a global movement of over 395 million acts of giving, woven into the everyday operations of thousands of businesses worldwide. Founder and CEO of B1G1, she is one of the world' s most original voices on impact, leadership, and the future of business - positing that joy, radical simplicity, and small daily actions are the most powerful forces for lasting change. Endorsed by Paul Polman, Former CEO of Unilever, and recognised by INSEAD, Fast Company, International Chamber of Commerce and the World Expo, Masami speaks to leaders who are ready to become impact-driven to make a real and lasting difference to their businesses and to our world.
